A picture of Jules Boiteux, Founder Of Roast My Pricing Page

Jules Boiteux

Revenue/month

$2000

Startup costs

$500

No. of founders

1

Company type

Productized-service

Image of mel myres, founder of foundernoon.com

Writer at FounderNoon

How I Make $2000/month From Roasting Pricing Pages

How I Make $2000/month From Roasting Pricing Pages

Nov 17, 2024

A picture of Jules Boiteux, Founder Of Roast My Pricing Page
A picture of Jules Boiteux, Founder Of Roast My Pricing Page

Jules Boiteux

Jules Boiteux

⏳ 4.5 min

⏳ 4.5 min

A picture of Jules Boiteux, Founder Of Roast My Pricing Page
A picture of Jules Boiteux, Founder Of Roast My Pricing Page

Jules Boiteux

Revenue/month

Revenue/month

$2000

$2000

$2000

No. of founders

No. of founders

1

1

1

Startup costs

Startup costs

$500

$500

$500

Company type

Company type

Company type

Productized-service

Productized-service

Productized-service

About The Company

About The Company

Hi there! Can you introduce yourself and tell us about the business you started?

My name is Jules Boiteux, I'm the founder of Roast My Pricing Page. Roast My Pricing Page aims to help SaaS founders and marketers boost the conversion rate of their website with a personalized video roast filled with actionable insights on their pricing page.

(A screenshot of Roast My Pricing Page's Landing Page)

A screenshot of Roast My Pricing Page's Landing Page

Hi there! Can you introduce yourself and tell us about the business you started?

My name is Jules Boiteux, I'm the founder of Roast My Pricing Page. Roast My Pricing Page aims to help SaaS founders and marketers boost the conversion rate of their website with a personalized video roast filled with actionable insights on their pricing page.

(A screenshot of Roast My Pricing Page's Landing Page)

A screenshot of Roast My Pricing Page's Landing Page

Coming Up With The Idea

Coming Up With The Idea

Could you share a bit about your background and what led you to pursue this business idea?

I have over 6 years of experience as a Product Manager in B2B SaaS companies. I notably worked as a Billing Product Manager at Livestorm, where I led the transition from a license-based pricing model to a usage-based one.

This project involved defining the pricing strategy, optimizing the pricing page design, collaborating with the technical team to implement a billing architecture, and adapting the user experience to fit the new pricing model.

Now, I'm leveraging this expertise to help founders by focusing on pricing page design as a starting point.

Could you share a bit about your background and what led you to pursue this business idea?

I have over 6 years of experience as a Product Manager in B2B SaaS companies. I notably worked as a Billing Product Manager at Livestorm, where I led the transition from a license-based pricing model to a usage-based one.

This project involved defining the pricing strategy, optimizing the pricing page design, collaborating with the technical team to implement a billing architecture, and adapting the user experience to fit the new pricing model.

Now, I'm leveraging this expertise to help founders by focusing on pricing page design as a starting point.

2,678+ people enjoy it

Every week, we dig up stories of how regular people started and grew their businesses—

Plus the marketing hacks that won them customers.

Then, we share those insights with you.

Every week, we dig up stories of how regular people started and grew their businesses—

Plus the marketing hacks that won them customers.

Then, we share those insights with you.

Creating The Initial Product

Creating The Initial Product

What was it like designing and creating your first product? Can you share some of the early challenges you faced?

1. Developing Roast My Pricing Page’s Methodology: I dedicated hours to creating the methodology behind Roast My Pricing Page, analyzing hundreds of pricing pages, and studying best practices for pricing page design. The goal was to establish a methodology that balances universal best practices with enough customization to align with each business’s unique needs and go-to-market strategy.

2. Evaluating the Impact on Early Customers: To validate my methodology, I closely monitored early customers, ensuring they implemented the recommendations and tracked the resulting impact on their conversion rates. This hands-on approach confirmed both the applicability of my insights and their effectiveness in driving conversions.

What was it like designing and creating your first product? Can you share some of the early challenges you faced?

1. Developing Roast My Pricing Page’s Methodology: I dedicated hours to creating the methodology behind Roast My Pricing Page, analyzing hundreds of pricing pages, and studying best practices for pricing page design. The goal was to establish a methodology that balances universal best practices with enough customization to align with each business’s unique needs and go-to-market strategy.

2. Evaluating the Impact on Early Customers: To validate my methodology, I closely monitored early customers, ensuring they implemented the recommendations and tracked the resulting impact on their conversion rates. This hands-on approach confirmed both the applicability of my insights and their effectiveness in driving conversions.

Planning + Execution

Planning + Execution

How did you plan and execute the initial launch of your business? What strategies did you rely on?

I reached out to my network with a preliminary roast of their pricing pages already prepared. Along with this teaser, I included a disclaimer stating I’d share the full roast if they were willing to pay.

I invited them to choose an amount they felt reflected the value of my insights. This approach allowed me to validate that my service delivered real value and gave me the confidence to start developing marketing strategies to grow the business.

How did you plan and execute the initial launch of your business? What strategies did you rely on?

I reached out to my network with a preliminary roast of their pricing pages already prepared. Along with this teaser, I included a disclaimer stating I’d share the full roast if they were willing to pay.

I invited them to choose an amount they felt reflected the value of my insights. This approach allowed me to validate that my service delivered real value and gave me the confidence to start developing marketing strategies to grow the business.

Pricing Strategies

Pricing Strategies

What pricing strategies worked best for your business?

Currently, Roast My Pricing Page operates on a one-time payment model with three service tiers, each offering a different deliverable. Options range from a 10-minute video review to a fully personalized video that includes alternative pricing page designs.

The strategy is to upsell customers with “service add-ons,” which are additional consulting services. These include tasks like A/B testing for pricing pages and more in-depth billing and pricing-related projects, such as Billing Product Manager missions.

(Roast My Pricing Page's Pricing Page)

A screenshot of Roast My Pricing Page's Pricing Page

(service add-ons for Roast my pricing page)

A screenshot of service add-ons for Roast my pricing page

What pricing strategies worked best for your business?

Currently, Roast My Pricing Page operates on a one-time payment model with three service tiers, each offering a different deliverable. Options range from a 10-minute video review to a fully personalized video that includes alternative pricing page designs.

The strategy is to upsell customers with “service add-ons,” which are additional consulting services. These include tasks like A/B testing for pricing pages and more in-depth billing and pricing-related projects, such as Billing Product Manager missions.

(Roast My Pricing Page's Pricing Page)

A screenshot of Roast My Pricing Page's Pricing Page

(service add-ons for Roast my pricing page)

A screenshot of service add-ons for Roast my pricing page

Customer Acquisition

Customer Acquisition

Since you launched, what have been the most effective ways to bring in and keep your customers?

Word of mouth has been a key driver for Roast My Pricing Page. I’ve had a growing number of founders approach me after hearing about my service through discussions with existing customers. This approach is not only cost-free but also serves as a strong validation of the value my service provides.

Since you launched, what have been the most effective ways to bring in and keep your customers?

Word of mouth has been a key driver for Roast My Pricing Page. I’ve had a growing number of founders approach me after hearing about my service through discussions with existing customers. This approach is not only cost-free but also serves as a strong validation of the value my service provides.

The Future Of The Business

The Future Of The Business

How are things going currently, and what are your goals for the future of your business?

My current challenge is identifying the most effective and sustainable marketing channel for ongoing customer acquisition. I’m testing email outreach, doubling down on SEO efforts, and continuing to experiment with new channels to find what works best.

How are things going currently, and what are your goals for the future of your business?

My current challenge is identifying the most effective and sustainable marketing channel for ongoing customer acquisition. I’m testing email outreach, doubling down on SEO efforts, and continuing to experiment with new channels to find what works best.

Lessons Learned

Lessons Learned

What has been one of the most valuable lessons you've learned through this journey so far?

The best marketing strategy is to keep experimenting relentlessly. It does not matter if your experimentation succeeds or fails. The most important is to keep going.

What has been one of the most valuable lessons you've learned through this journey so far?

The best marketing strategy is to keep experimenting relentlessly. It does not matter if your experimentation succeeds or fails. The most important is to keep going.

Tools Used To Run The Business

Tools Used To Run The Business

Which tools or platforms have been essential to running your business smoothly?

Framer for my website, Stripe for collecting payments, Figma for designing pricing pages, Tella for recording the roasts, Senja for collecting testimonials, and Beehiiv for my newsletter.

Which tools or platforms have been essential to running your business smoothly?

Framer for my website, Stripe for collecting payments, Figma for designing pricing pages, Tella for recording the roasts, Senja for collecting testimonials, and Beehiiv for my newsletter.

Resource Recommendations

Resource Recommendations

Have there been any books, podcasts, or other resources that have influenced your approach?

The book Atomic Habits to get this mindset of consistent efforts that compounds with time The podcasts "Street Pricing with Marcos Riviera" and "Monetizing Saas" from Fynn Glover on pricing topics

Have there been any books, podcasts, or other resources that have influenced your approach?

The book Atomic Habits to get this mindset of consistent efforts that compounds with time The podcasts "Street Pricing with Marcos Riviera" and "Monetizing Saas" from Fynn Glover on pricing topics

Advice For Aspiring Entrepreneurs

Advice For Aspiring Entrepreneurs

What advice would you give to someone just starting out or considering launching their own business?

Just start. Action fuels motivation, not the other way around. Get the ball rolling with an offer tailored to a specific niche that leverages your skills, and keep refining as you go.

What advice would you give to someone just starting out or considering launching their own business?

Just start. Action fuels motivation, not the other way around. Get the ball rolling with an offer tailored to a specific niche that leverages your skills, and keep refining as you go.

Learn More

Learn More

Lastly, where can people connect with you online or learn more about what you’re doing?

Subscribe to my newsletter here: https://www.roastmypricingpage.com/newsletter

Besides that, you can reach out to me via these channels:

- Email: jules@roastmypricingpage.com

- Linkedin: https://www.linkedin.com/in/jules-boiteux/

- X: https://x.com/jules_boiteux

Lastly, where can people connect with you online or learn more about what you’re doing?

Subscribe to my newsletter here: https://www.roastmypricingpage.com/newsletter

Besides that, you can reach out to me via these channels:

- Email: jules@roastmypricingpage.com

- Linkedin: https://www.linkedin.com/in/jules-boiteux/

- X: https://x.com/jules_boiteux

Start and grow your business 🎉

Every week, we dig up stories of how regular people started and grew their businesses—

Plus the marketing hacks that won them customers.

Then, we share those insights with you.

2,678+ people enjoy it

More stories ↓

your story

Share your thoughts 👇

Share your thoughts 👇

Similar ideas

Similar ideas

Similar ideas

Explore how Cuppa AI founders built a $30K MRR business from a $9K investment, mastering SEO and organic growth.

Revenue/month

$30,000

Case study

Cuppa.Ai

How Dmytro Serhiiev built PDFLiner from scratch to $500K ARR in a crowded market. Packed with insights on SEO, MVPs, and growth strategies.

Revenue/month

$40,000

Case study

PDFLiner

Learn how Ramsey Shaffer built Uptrends.ai into a successful AI platform for finance pros, now making $2,500/month, and the key lessons he learned.

Revenue/month

$2,500

Case study

Uptrends.ai

Discover how Jaume Ros grew Clicks.so to $4k MRR in 6 months using SEO tools, YouTube, and a smart personal brand strategy.

Revenue/month

$4,000

Case study

Clicks.so

Load More

Explore how Cuppa AI founders built a $30K MRR business from a $9K investment, mastering SEO and organic growth.

Revenue/month

$30,000

Case study

Cuppa.Ai

How Dmytro Serhiiev built PDFLiner from scratch to $500K ARR in a crowded market. Packed with insights on SEO, MVPs, and growth strategies.

Revenue/month

$40,000

Case study

PDFLiner